Sebastopol, CA March 7, 2019. NutriCern, Inc. announces its new head of Strategic Sales and Commercialization, George Kuhn. A CPG food and beverage 30-year veteran and a recognized champion of emerging brands, his background includes VP Sales with Revive Kombucha as well as heading up sales strategy for KeVita, O.N.E. Coconut Water, Naked Juice, and IZZE.
“We’re in the midst of a food revolution whereby nutritious, functional food is now seen as medicine. The patent-pending NutriCern platform along with its EatRx application is focused at the nucleus of this revolution where prescriptive nutrition will soon be taken to the next level in a holistic manner that meets consumers’ needs,” stated Kuhn.
George’s commitment to clear strategic direction behind a company’s sales effort has earned him national recognition. A sought-after speaker, George most recently brought his passionate point of view on product disruption to the North Coast Specialty Food & Beverage Industry Conference hosted by the North Bay Business Journal.
“George’s ability and desire to strategically analyze challenges and identify growth opportunities for emerging brands will provide a tremendous contribution to NutriCern”, stated Debbie McAfee, CEO of NutriCern. “He will be a welcome force in achieving the company’s ambitious vision and goals.”
NutriCern is a technology platform providing personalized nutritional information though its groundbreaking app, EatRx. Today, NutriCern, for the first time ever, can prescribe food as medicine. By connecting cutting-edge food science to the latest knowledge on human biology and disease, its EatRx app learns users’ unique biology and behavior, and dynamically optimizes their nutrition to improve their health, wellness and performance.